EA - "T-Shirt"

Wieden + Kennedy

Wieden + Kennedy Portland, Vereinigte Staaten von Amerika

5387

Titel	T-Shirt
Agentur	Wieden + Kennedy
Kampagne	The Band - EA
Werbende	Electronic Arts Inc.
Marke	EA
Posted	Dezember 2007
Produkt	Rock Band
Geschäftsbereich	Videospielekonsolen
Slogan	Start a Band. Rock the World.
Story	With fans screaming on both sides of their limousine as it pulls into the backstage area, the four rockers discuss the merits of lead singer Jakes Sheryl Crow t-shirt. The guitar player, Eric, doesnt quite understand why Jake would wear the shirt, but he is in the minority as the other band members, including the limo driver, seem to like both the shirt and Ms. Crow herself.
Problem	To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Vereinigte Staaten von Amerika
Soundtrack	Epic
Post-Produktion	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Creative Director	Jed Alger
Texter	Jonathan Raymond
Art Director	Storm Tharp
Etatdirektor	Brendan Keenan
Account Executive	Jordan Delapoer
Agency Producer	Niki Polyocan
Agency Producer	Jessica Staples
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Produktionsfirma	Smuggler
Regisseur	Randy Krallman
Audio-Postproduktion	Lime Studios
Tonstudio	Amber Music
Musik	Faith No More