EA - "Scissor Kick"

Wieden + Kennedy

Wieden + Kennedy Portland, Vereinigte Staaten von Amerika

5673

Titel	Scissor Kick
Agentur	Wieden + Kennedy
Kampagne	The Band - EA
Werbende	Electronic Arts Inc.
Marke	EA
Posted	Dezember 2007
Produkt	Rock Band
Geschäftsbereich	Videospielekonsolen
Slogan	Start a Band. Rock the World.
Story	Moments before a big concert, four teenage rockers are standing on stage, holding their Rock Band gear. The bass player, Sarah, practices a scissor kick that impresses her band mates. Everyone, that is, except Eric the guitar player, who is confused by the notion of having two people in the same band both doing scissor kicks.
Problem	To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Vereinigte Staaten von Amerika
Soundtrack	Dont Fear the Reaper
Post-Produktion	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Creative Director	Jed Alger
Texter	Jonathan Raymond
Art Director	Storm Tharp
Etatdirektor	Brendan Keenan
Account Executive	Jordan Delapoer
Agency Producer	Niki Polyocan
Agency Producer	Jessica Staples
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Produktionsfirma	Smuggler
Regisseur	Randy Krallman
Audio-Postproduktion	Lime Studios
Tonstudio	Amber Music
Musik	Blue Oyster Cult