Markus Bjurman
Chief Creative Officer at BBDO Nordics
London, Großbritannien
TitelPro Pollution
Agentur
Kampagne Piracy is a bad deal
Werbende PRV (Swedish Intellectual Property Office)
Marke PRV (Swedish Intellectual Property Office)
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 11
Geschäftsbereich Normierung
Slogan Piracy is a bad deal
Story Every year, knowingly or unknowingly, swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.
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