| Titel | Shark |
| Agentur | Y&R Israel |
| Kampagne | Shark |
| Werbende | Orange |
| Marke | Orange |
| Posted | März 2007 |
| Geschäftsbereich | Handies & Pagers |
| Slogan | Imagine the beautiful things you can do with 200 |
| Philosophie | We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity. |
| Problem | The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. |
| Medientyp | Zeitungsanzeige |
| Markt | Israel |
| Executive Creative Director | Gideon Amichay |
| Art Director | Galit Attia |
| Creative Director | Tzur Golan |
| Texter | Hadar Orpaz |
| Texter | Meital Shkedi |
| Art Director | Yariv Twig |
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