One of Frontier Airlines' most distinguishing features is its tail art -images of animals. In our advertising, the animals literally tell the airline's story, talking to each other on the tarmac about Frontier's new services, routes and planes.
Philosophie
We used Frontiers most distinguishing feature the animals on the planes tails to literally tell the story. The animals animated banter reflects Frontiers fun, friendly and likeable corporate culture in a way employees and the public can relate to. It also conveys important information about new features that makes travel easier and maybe even more fun.
Problem
Frontier Airlines needed to raise its almost non-existent profile in hometown Denver. To create a rallying cry for employees and publicize new features such as DIRECTV, a new fleet and expanded routes.