| Titel | Honey/Fire |
| Agentur | J. Walter Thompson Detroit |
| Kampagne | Honey/Fire |
| Werbende | White Castle System, Inc. |
| Marke | White Castle |
| Posted | September 2013 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | The Inspiration for this spot came from the misic phenomenon known as "Mash Ups," where the vocals of one song are mixed with the music of another from a different genre to produce a new song. This fits the New Honey Chipotle Chicken Sandwich perfectly as it's a blend of a touch of heat, a touch of sweet on a honey wheat bun. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Produktionsfirma | Backyard |
| Executive Creative Director | Tom Cordner |
| Creative Director | Daniel Cerullo |
| Texter | Daniel Cerullo |
| Creative Director | Brad Phillips |
| Art Director | Brad Phillips |
| Business Manager | Sam Ajluni |
| Regisseur | Michael Chaves |
| Executive Producer | Blair Stribley |
| Executive Producer | Kris Mathur |
| Produzent | Anton Maillie |
| Direktor Fotografie | Omer Ganai |
| Cutter | Dave Mariani |
| Agency Producer | Carole Gall |
| Director of Broadcast Production | Carole Gall |
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