| Titel | Clock 2 |
| Agentur | Y&R London |
| Kampagne | Clock Change |
| Werbende | Department For Communities & Local Government |
| Marke | Fire Kills |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 10 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.” |
| Philosophie | The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks. |
| Medientyp | Presse & Publikationen |
| Etatdirektor | Graham Smith |
| Etat-Planer | Neasa Cuniffe |
| Art Director | Jerry Hollens |
| Texter | Mike Boles |
| Creative Director | Damon Collins |
| Werbeleiter | Mary-Ann Auckland |
| Agency Producer | Jen Fewster |
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