| Titel | Videogame |
| Agentur | J. Walter Thompson Italia spa |
| Kampagne | Videogame |
| Werbende | San Raffaele Hospital |
| Marke | San Raffaele Hospital |
| Posted | April 2008 |
| Produkt | Prevention of child obesity |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | Videogames are one of the principal causes of child obesity. Encourage children to play outside |
| Story | We are in a 'Doom' like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He's tired out and looks at his belly. We now realize he's an obese child. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Italien |
| Creative Director | Bruno Bertelli |
| Executive Creative Director | Pietro Maestri |
| Art Director | Cristiana Boccassini |
| Texter | Bruno Bertelli |
| Regisseur | Gaetano Vaudo |
| Agency Producer | Massimo Mellano |
| Produktionsfirma | Fargo Films |
| Executive Producer | Massimo Ceratto |
| Produzent | Chicca Davico |
| Redaktionsbüro | Digital Tales |
| Post-Produktion | Digital Tales |
| Spezialeffekte | Digital Tales |
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