| Titel | #ShakeParkinsonsOff |
| Brief | ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate. |
| Agentur | Publicis Conseil |
| Kampagne | #ShakeParkinsonsOff |
| Werbende | ICM (Institut du cerveau et de la Moelle épinière) |
| Marke | ICM |
| Posted | November 2018 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year. |
| Medientyp | Mobiles Werbung |
| Global Chief Creative Officer | Bruno Bertelli |
| Executive Creative Director | Elie Trotignon |
| Direktor Digitale Kreation | Pierre Coulier |
| Texter | Delphine Bojago |
| Texter | Olivier Gamblin |
| Art Director | Delphine Bojago |
| Art Director | Olivier Gamblin |
| Kundenbetreuer | Gaëlle Morvan |
| Kundenbetreuer | Laurent Enet |
| Kreative Technologie | Julien Mahé |
| Kreative Technologie | Kirgan Somville |
| Strategieplaner | Etienne Averseng |
| Process Manager | Patricia Denis‐Du‐Péage |
| Agency Producer | Florent Villiers |
| Regisseur | James Lees |
| Produktionsfirma | La\Pac |
| Direktor Fotografie | Jackson Hunt |
| Filmproduzent/Produzent | Jérôme Denis |
| Produzent Post-Produktion | Betty Bertrand |
| Produktionsleitung | Eric Lipchitz |
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