Global Business Director Volkswagen & Managing Director
at
DDB Berlin
Berlin, Deutschland
| Titel | Rocky |
| Agentur | WCRS |
| Kampagne | 118 118 Launch - The Number |
| Werbende | Knowledge Generation Bureau |
| Marke | The Number 118 118 |
| Posted | August 2004 |
| Geschäftsbereich | Gelbe Seiten & Verzeichnisse |
| Ergebnis | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Executive Creative Director | Leon Jaume |
| Art Director | Andy Dibb |
| Texter | Steve Little |
| Agency Producer | Sally Lipsius |
| Etatdirektor | Toby Pschorr |
| Planning Director | Cameron Saunders |
| Media Strategist | Yusuf Chuku |
| Werbeleiter | Alex Lewis |
| Texter | Gary Dawson |
| Texter | Tony Hardcastle |
Mehr Projekte
ALLE SEHENBorn Confident (Making-Of)
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Born Confident
- MARKE:
- Volkswagen
- AGENTUR:
- adam&eveDDB
Experience a whole new world: Earth Rising
- MARKE:
- Sony Bravia OLED
- AGENTUR:
- DDB Berlin