Itau Bank - "World Cup Draw"

Africa

Africa São Paulo, Brasilien

14473

Marke: Itau Bank
Länder: Brasilien

Werbende: Itaú Unibanco

Titel	World Cup Draw
Agentur	Africa
Kampagne	World Cup Draw
Werbende	Itaú Unibanco
Marke	Itau Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 11
Produkt	Institutional
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	Itau, the Brazilian national soccer team and Fifa 2014 World Cup’s official bank launched the film "World Cup Draw", which realistically recreates the official FIFA event in a production involving 500 extras and more than 100 advertising professionals. The film, produced by Agencia Africa, treats the tension and expectations that accompany the World Cup group raffle with light-hearted humor. The plot shows the moment when people from various countries, in front of the TV or computer, watch to see what the destiny of their country will be, hoping and cheering that their country will not fall into the same group as Brazil. Thus avoiding a match against a powerful nation of 200 million fans. The production relies on two endings that show the reaction of different nationalities to the news that they are in Brazil's group.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Markt	Brasilien
Executive Creative Director	Sergio Gordilho
Creative Director	Sergio Gordilho
Creative Director	Ricardo Chester
Creative Director	Jeferson Rocha
Creative Director	Augusto Moya
Texter	Ricardo Chester
Art Director	Jeferson Rocha
Agency Producer	Rodrigo Ferrari
Agency Producer	Alessandra Pais
Direktor Fotografie	César Charlone
Art Director	Marcos Cavalheiro
Cutter	Fernanda Bernardino
Cutter	Fernando Stutz
Post-Produktion	O2 Filmes
Tonproduktion	Voicez Producoes Sonoras