| Titel | #LookUp |
| Agentur | Net#work BBDO |
| Kampagne | #LookUp |
| Werbende | Daimler AG |
| Marke | Mercedes-Benz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Autos |
| Philosophie | We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand.That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Executive Creative Director | Brad Reilly |
| Art Director | Juliet Honey |
| Copywriter | Annette De Klerk |
| Chief Creative Officer | Mike Schalit |
| Strategist | Michael Blunden |
| Producer | Loli Bishop |
| Projektleiter | Neray Naicker |
| Production Company | Sinister Studios |
| Post Producer | Dries Uys |
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