| Titel | Smoke |
| Agentur | Network BBDO |
| Kampagne | Smoke |
| Werbende | Delta Motor Corporation |
| Marke | Opel Astra |
| Posted | Juli 2004 |
| Produkt | Cansa Week |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | Remember Cansa Week |
| Story | The ad replicates a cigarette advertisment with a warning panel and an image of someone smoking in a car. |
| Philosophie | To create a print ad listing all the safety features and that they would be of no use if you chose to smoke. The tag line reminded readers of Cansa Week. |
| Problem | Many smokers consume cigarettes whilst driving ironically killing themselves in a vehicle equipped with some of the most advanced safety features. |
| Medientyp | Zeitungsanzeige |
| Markt | Südafrika |
| Art Director | Tom Cullinan |
| Texter | David Selikon |
| Creative Director | Mike Schalit |
| Account Executive | Delia Ferreira |
| Fotograf | Clive Stewart |
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