| Titel | Susie Shark |
| Agentur | AMV BBDO |
| Kampagne | Tobacco Control - Department of Health |
| Werbende | Department of Health |
| Marke | Department of Health |
| Posted | August 2004 |
| Produkt | Anti-Smoking Message |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | A nice name doesn't make something less deadly. |
| Ergebnis | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Mehr Informationen | www.giveupsmoking.co.uk |
| Etat-Planer | Jane Dorsett |
| Etat-Planer | Annabelle Watson |
| Etat-Planer | Clare Hutchinson |
| Werbeleiter | Nick Adkin |
| Etatdirektor | Ann-Marie Kilpatrick |
| Etat-Planer | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
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