| Titel | Surprise Reveal 1 |
| Agentur | Saatchi & Saatchi |
| Kampagne | Head & Shoulders Surprise Campaign - Procter & Gamble |
| Werbende | Procter & Gamble |
| Marke | Head & Shoulders |
| Posted | Mai 2005 |
| Geschäftsbereich | Shampoos & Haarspülungen |
| Problem | The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered a new secret to gorgeous hair. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo. |
| Medientyp | Presse & Publikationen |
| Markt | Frankreich |
| Creative Director | olga barr |
| Fotograf | Stephan Ziehan |
| Art Director | olga barr |
Mehr Projekte
ALLE SEHENCosmopolitan 1
- MARKE:
- Head & Shoulders
- AGENTUR:
- Saatchi & Saatchi
Cosmopolitan 2
- MARKE:
- Head & Shoulders
- AGENTUR:
- Saatchi & Saatchi
Surprise
- MARKE:
- Head & Shoulders
- AGENTUR:
- Saatchi & Saatchi
Teaser 1
- MARKE:
- Head & Shoulders
- AGENTUR:
- Saatchi & Saatchi
Teaser 2
- MARKE:
- Head & Shoulders
- AGENTUR:
- Saatchi & Saatchi