| Titel | Car |
| Agentur | TBWA\London |
| Kampagne | The Launch of the Central London Congestion Charge - Transport for London |
| Werbende | Transport for London |
| Marke | Transport for London |
| Posted | August 2004 |
| Geschäftsbereich | Regierungsinformation & Services |
| Philosophie | Without communications that ensured everyone knew what to do, predictions of chaos and confusion would have come true, and the 30% decrease in congestion never materialised. While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
| Problem | This was the launch of the largest traffic management system in the world, unique in scale, complexity, and surrounding controversy. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Director of Strategic Consultancy | Chris Baker |
| Regisseur | Sue Garrard |
| Werbeleiter | Michelle Dix |
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