| Titel | Fuck The Poor |
| Agentur | Publicis London |
| Kampagne | Fuck The Poor |
| Werbende | The Pilion Trust |
| Marke | The Pilion Trust |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 3 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | We know you care. Please care enough to give. |
| Story | A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. |
| Philosophie | The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. |
| Medientyp | Internet-Film |
| Länge | |
| Post-Produktion | Absolute Post |
| Redaktionsbüro | Marshall Street Editors |
| Audio-Postproduktion | Wave Studios |
| Creative Director | Andy Bird |
| Art Director | Jolyon Finch |
| Texter | Steve Moss |
| Agency Producer | Sam Holmes |
| Regisseur | Jonathan Pearson |
| Produktionsfirma | Supergoober |
| Executive Producer | Colin Hickson |
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