| Titel | Last Orders |
| Agentur | Lowe London |
| Kampagne | Reassuringly Expensive - Stella Artois |
| Werbende | InBev / Labatt Brewing Company |
| Marke | Stella Artois |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1998 / 8 |
| Produkt | Draught, Canned and Bottled Lager |
| Geschäftsbereich | Bier, Cidre |
| Slogan | Reassuringly Expensive |
| Philosophie | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Art Director | Vince Squibb |
| Account Executive | Harriet Bell |
| Account Executive | Jeremy Bowles |
| Texter | Vince Squibb |
| Werbeleiter | Phil Rumbol |
| Schauspieler | Denis Lavant |
| Etat-Planer | Jo Reid |
| Produktionsfirma | Academy Films |
| Creative Director | Charles Inge |
| Texter | Paul Silburn |
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