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Armin Jochum
Armin Jochum
Chief Creative Officer at Thjnk New York
Hamburg, Deutschland
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TitelLeave less scars in forest
Agentur
Kampagne Leave less scars in nature
Werbende Beiersdorf AG
Marke Hansaplast
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 12
Geschäftsbereich Verbandsmaterial und Desinfektionsmittel
Slogan Leave less scars in nature if you get hurt in nature
Story When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem.
Philosophie We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature.
Medientyp Presse & Publikationen
Werbeagentur
Chief Creative Officer
Managing Director Account Management
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Kreation / Art Direction
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Creative Director Copy
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