| Titel | Night Swimming |
| Agentur | AMV BBDO |
| Kampagne | Night Swimming |
| Werbende | Ford Motor Company |
| Marke | Ford Ranger |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 12 |
| Geschäftsbereich | Allradantrieb |
| Story | The film features beautiful underwater scenes of people swimming at night, apparently in a pool. It’s then revealed that they’re actually swimming in a lake and the water is lit not by pool lights, but by the headlights of Ranger pickups, demonstrating their 800mm wading depth. |
| Philosophie | FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021. Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men. The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media as well as a suite of bespoke digital and social ads, digital OOH, and print. Directed by Adam Berg at Smuggler, the film was shot in a film studio and on location in Romania in late summer 2021. The campaign’s print and digital out of home feature stunning images shot by photographer Benedict Redgrove. |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | Oh Land ‘Wolf and I’ |
| Leitung Musik | Eclectic Music |
| Redaktionsbüro | Trim Editing |
| Director of Marketing | Peter Zillig |
| Brand Content Manager | Pushi Jaswant |
| Marketing and Communications Manager | Richard Beard |
| Chief Creative Officer | Alex Grieve |
| Executive Creative Director | Nadja Lossgott |
| Executive Creative Director | Nicholas Hulley |
| Strategy Partner | Stephen Wallace |
| Senior Strategist | Katherine Oulds |
| Geschäftsführender Teilhaber | Tom Shattock |
| Kaufmännischer Geschäftsführer | Roberto Ghidini |
| Kaufmännischer Geschäftsführer | Kate Harris |
| Etatdirektor | Jean-Luc Gentilli |
| Senior Producer | Romila Sanassy |
| Senior Art Producer | Rhiannon Nicol |
| Senior Project Manager | Sammy Kennard |
| Senior Creative Artworker | Steve Hopkins |
| Produktionsfirma | Smuggler |
| Regisseur | Adam Berg |
| Produzent | Ben Croker |
| Sounddesigner | Matt Collinge |
| Tonstudio | Phaze Audio |
| Sound Engineer | James Benn |
| Ton | Bark Soho |
| Executive Sound Producer | Cliff Wilson |
| Leitung Musik | Jak Melvin |
| Label | SONY RECORDS |
| Post-Produktion | Nineteen Twenty |
| Flame Lead | Ludo Fealy |
| Produzent Post-Produktion | Scott Griffin |
| Cutter | Paul Hardcastle |
| Executive Post Producer | Noreen Khan |
| Medienagentur | Mindshare Europe |
| Activation Agency | GTB |
| Fotograf | Benedict Redgrove |
| Photographer's Agent | Emma Phillips |
| Retouching | Ink |
| Senior Digital Project Manager | Dean Kelly |
| Senior Digital Project Manager | Donna Valenzano |
| Motion Design Lead | Rob Dewell |
| Motion Designer | Gabor Eszenyi |
| Digital creative | Alex Sims |
| Digital Copywriter | Rachel Stafford |
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