| Titel | Grow |
| Agentur | House of Communication Zurich |
| Kampagne | Swisscom 5G |
| Werbende | Swisscom (Schweiz) AG |
| Marke | Mobile Internet |
| Posted | November 2019 |
| Geschäftsbereich | Mobilfunk, WAP |
| Story | 5G is the next big step into the digital future of Switzerland. As the provider of the best network in the country, the telco Swisscom is currently building the 5G network and has already started testing it in various locations. In order to increase public awareness and occupy the topic before the competition catches up, we staged 5G with astonishing simplicity in an eye-catching and striking way which make the benefits of the new technology tangible: by creating single-word-headlines with 5 “G”s such as “GGGGGAMING” or “OMGGGGG” and combining them with user-specific imagery to emotionalize each specific topic. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Raul Serrat |
| Creative Director | Michael Kathe |
| Texter | Jan Krohn |
| Art Director | Cinthia Stettler |
| Etatdirektor | Selma Caglayan |
| Grafik-Designer | Sisqo Kissling |
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