HBO - "HBO Voyeur"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

Awards

25644

Marke: HBO
Länder: Vereinigte Staaten von Amerika

Werbende: Home Box Office, Inc.

Titel	HBO Voyeur
Agentur	BBDO New York
Kampagne	HBO Voyeur - Home Box Office
Werbende	Home Box Office, Inc.
Marke	HBO
Posted	April 2008
Produkt	hbovoyeur.com
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Medientyp	Case Study
Länge	200 seconds
Art Director	David Carter
Creative Teammitglied	David Carter
Creative Teammitglied	Brian DiLorenzo
Creative Teammitglied	Mike Smith
Texter	Mike Smith
Texter	David Carter
Texter	Greg Hahn
Creative Teammitglied	Greg Hahn
Creative Teammitglied	Bill Bruce
Creative Teammitglied	David Lubars
Agency Producer	Jiffy Iuen
Agency Producer	Brian DiLorenzo
Regisseur	Jake Scott
Produktionsfirma	RSA Films
Account Executive	Rob Rawley
Account Executive	Tara DeVeaux
Account Executive	Juliane Sunderland
Account Executive	Jessica Mailloux
Produzent	Fran McGivern
Produzent	David Mitchell