Titel | Madness |
Agentur | Leo Burnett |
Kampagne | McCafé Shops |
Werbende | McDonald's |
Marke | McCafe |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | Customers experience various forms of trendy coffee madness – including insane prices – at hipster cafés. Finally they realise they just want a big old fashioned cup of decent coffee. So of course they turn to McCafé. |
Philosophie | McDonald’s is gently lampooning urban hipster coffee culture |
Medientyp | Fernsehen |
Länge | |
Creative Director | Matt Lee |
Creative Director | Pete Hayes |
Art Director | Matt Lee |
Art Director | Pete Hayes |
Texter | Matt Lee |
Texter | Pete Hayes |
Etatdirektor | Simon Hewitt |
Etatdirektor | Sam Houlston |
Kundenbetreuer | Emily Reed |
Account Executive | Gracie Smith |
Agency Producer | David Riley |
Regisseur | Tony Barry |
Produktionsfirma | Knucklehead |
Filmproduzent/Produzent | Sara Cummins |