| Titel | Don't Let Your Mates Drink and Drown |
| Agentur | Loud&Clear |
| Kampagne | Don't Drink and Drown |
| Werbende | Victorian Government |
| Marke | Victorian Government |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 12 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Watching this won't stop your mind from drinking and swimming. But you can: Don't let your mates drink and drown. |
| Story | The Don’t Drink and Drown campaign forms part of the Victorian Government's annual water safety program. Launched in December 2014, this year’s campaign aims to encourage men to look out for each other when around water. The campaign sends the message that it is harder to get yourself out of trouble in the water when you have consumed alcohol. Play it Safe by the Water is a community safety campaign that aims to increase safety around water in a bid to reduce the number of fatal and non-fatal drowning incidents in Victoria. |
| Medientyp | Internet-Film |
| Länge | |
| Agency Producer | Julie Rutherford |
| Creative Director | Joel Beath |
| Etatdirektor | Sarah Mundine |
| Media Director | M&C Saatchi |
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