Ocado - "Cleaning Range & Fruit & Veg"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

3305

Marke: Ocado
Länder: Großbritannien

Werbende: Ocado

Titel	Cleaning Range & Fruit & Veg
Agentur	St. Luke’s Communications
Kampagne	Ocado Own Range
Werbende	Ocado
Marke	Ocado
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 9
Geschäftsbereich	Online-Verkauf, E-commerce
Slogan	There's an Ocado Just for You
Story	The TV ad shows an Ocado delivery van adapted into an amphibious vehicle, travelling along a canal and delivering window spray to a barge, with a voiceover saying: ‘Our cleaning essentials at a tidy price. Your home, shipshape’. The spot continues with a vegetable delivery ‘at pocket-friendly prices’ to a busy family, enabling them to cook their ‘house special’ meal.
Philosophie	Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Outsider
Redaktionsbüro	Final Cut
Tonstudio	Jungle Studios
Werbeleiter	Lisa McDowell
Werbeleiter	Sarah Emerson
Werbeleiter	Alicia Clarke
Werbeleiter	Alex Locke
Chief Creative Officer	Alan Young
Kreativpartner	Julian Vizard
Art Director	Joanne Boyle
Texter	Matt Harvey
Leiter Strategie	Dan Hulse
Agency Planner	Tara Ellis
Agency Producer	Davina Hickson
Kaufmännischer Geschäftsführer	Emily Gill-Heginbotham
Senior Account Director	Olive Logue
Senior Account Director	Samantha Cowley
Senior Account Manager	Maisie LaCosta
Kundenbetreuer	Hope Shooter
Account Executive	Sam Everett
Regisseur	Chris Balmond
Produzent	Steve Elgar
Cutter	Suzy Kearney
Post-Produktion	Nineteentwenty
Direktor Fotografie	Theo Garland
Producer & Project Manager	Georgie Moran
Photography & Retouching	Jonathan Kennedy
Food Stylist	Vicki Smallwood
Sound FX	5A Studios
Designer	Tod Butler
Designer	Dan Forde
Motion & Animation	John Peter
Digital	Curious Productions
Social Media Agentur	Tag
Media planning/buying	Hearts & Science, MMC
Digital Data Planning and Buying	m/SIX