NZAF & Durex - "Dark Ages Woman"

FCB New Zealand

FCB New Zealand Auckland, Neuseeland

3333

Titel	Dark Ages Woman
Agentur	FCB New Zealand
Kampagne	Better Safe Than Syphy
Werbende	New Zealand AIDS Foundation (NZAF)
Marke	NZAF & Durex
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Slogan	Syphilis is back from the dark ages
Story	“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Medientyp	Presse & Publikationen
Chief Creative Officer	Tony Clewett
Ausstattung/Styling	Lucy Jane Senior
Hair and Makeup	Abi Taylor
Marketing Manager	Mickey Power
Texter	David Shirley
Fotograf	Ross Brown
Digitale Retuschierung	Jason King
Designer	Kevin Grady
Designer	David Reid
Designer	Josh O'Neill
Produzent	Jess Turney
Produzent	Pip Mayne
Creative Services Director	Jenni Doubleday
Art Director	Melina Fiolitakis