Relate - "Let’s Talk the Joy of Later Life Sex"

Ogilvy UK

Ogilvy UK London, Großbritannien

Awards

2755

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Relate
Länder: Großbritannien

Werbende: Relate

Titel	Let’s Talk the Joy of Later Life Sex
Agentur	Ogilvy UK
Kampagne	Let’s Talk the Joy of Later Life Sex
Werbende	Relate
Marke	Relate
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 4
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Philosophie	Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.
Medientyp	Case Study
Länge	125 seconds
Produktionsfirma	Rankin
Head of Marketing	Jane Douglas
Director of Communications & Engagement	Sarah Milsom
Media & Communications Manager	Sarah Osmik
Client Partner	Katharine Easteal
Chief Executive Creative Director	Jules Chalkley
Chief Creative Officer	André Laurentino
Creative Teammitglied	Nicola Wood
Creative Teammitglied	Andy Forrest
Client Partner PR	Rachael Coomber-Nolan
Kaufmännischer Geschäftsführer	DK Cheung
Group Programme Director	Sophie Rhys Evans
Designer	Luke Ridgway
Art Buyer	Lesley Scott
Art Buyer	Jodie Woodhouse-Ward
Fotograf	Rankin .
Medienagentur	MediaCom
Geschäftsführender Teilhaber	Daniel Wood
Produzent	Christine Wright
Cutter	Fabio Liguori
Produzent Post-Produktion	Leo Thornborough
Intimacy Coach	Ita O’Brien
Post-Produktion	Hogarth Worldwide
Post-Produktion	GPS