| Titel | Smoke Less |
| Agentur | DDB Brussels |
| Kampagne | Smoke Less - Volkswagen |
| Werbende | D'Ieteren |
| Marke | Volkswagen |
| Posted | Dezember 2006 |
| Produkt | Polo Bluemotion |
| Geschäftsbereich | Autos |
| Story | A cowboy is leaning on a Polo BlueMotion, in the middle of an arid Colorado landscape. |
| Philosophie | Draw a parallel with well-known ads related to smoking. |
| Problem | Communicate that Polo BlueMotion is the least polluting car. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Belgien |
| Other | Fanny Beck |
| Texter | Bill Bilquin |
| Etatdirektor | Xavier Caytan |
| Creative Director | Jean-Charles della Faille |
| Werbeleiter | Marc Donner |
| Fotograf | Christophe Gilbert |
| Art Director | Paul-Henri Guilmin |
| Post Production | Yannick Le Coq |
| Marketing Manager | Axel Soyez |
| Account Manager | Jérémy Zembsch |