Overpoort Bowl - "Street Sign"

Duval Guillaume

Duval Guillaume Bruxelles, Belgien

4021

Titel	Street Sign
Agentur	Duval Guillaume
Kampagne	Bowling Balls - Overpoort Bowl
Werbende	Overpoort Bowl
Marke	Overpoort Bowl
Posted	Januar 2006
Produkt	Bowling
Geschäftsbereich	Kultur, Freizeit & Sport
Story	The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over.
Philosophie	Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball.
Ergebnis	As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
Medientyp	Andere Informationsmaterialien
Creative Director	Katrien Bottez
Creative Director	Peter Ampe
Art Director	Geert De Rocker
Texter	Tom Berth
Grafik	Lim Sijmons
Studio	Mark Gillioen
Produktionsmanager	Willy Hebbrecht
Account Supervisor	Matthias Dubois