Titel | Creating day at night |
Agentur | FHV/BBDO |
Kampagne | Mercedes-Benz: Creating day at night |
Werbende | Daimler AG |
Marke | Mercedes-Benz |
Posted | Februar 2014 |
Produkt | Night View Assist |
Geschäftsbereich | Kraftfahrzeuge |
Story | Mercedes-Benz Night View Assist is an infrared technology for a brighter view at night. How do you promote this innovative technology? By creating day at night. Watch what happens when Mercedes-Benz lights up a street in Amsterdam on a Friday night in December |
Medientyp | Außenwerbung |
Länge | |
Produktion | Electric Zoo |
Produktion | BeamSystems |
Konzept | Thomas Overweg |
Konzept | Tim Visser |
Art Director | Thomas Overweg |
Texter | Tim Visser |
Creative Director | Martin Cornelissen |
Creative Director | Mark Muller |
Strategieplaner | Vincent Seeber |
Kundenbetreuer | Pui-Yuk Man |
Kundenbetreuer | Christine Van Der Schilden |
Agency Producer | Peter Burger |
Ton | Sander Baas |