Titel | Autograph Hunter |
Agentur | Y&R London |
Kampagne | Brand - Virgin Mobile |
Werbende | Virgin Mobile |
Marke | Virgin Mobile |
Posted | Januar 2004 |
Geschäftsbereich | Mobilfunk, WAP |
Slogan | Be Careful What You Sign For. See Red. Then See Virgin Mobile |
Ergebnis | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika, Großbritannien |
Texter | Richard Beesening |
Art Director | Martha Riley |
Etatdirektor | Georgina Wood |
Werbeleiter | James Kydd |
Regisseur | Doug Nichol |
Etat-Planer | Tom Morton |
Produktionsfirma | Partizan London |
Schauspieler | Wyclef Jean |
Etat-Planer | Sherree Halliwell |
Deputy Planning Director | Tom Morton |