| Titel | Divorced |
| Agentur | Y&R London |
| Kampagne | Brand - Virgin Mobile |
| Werbende | Virgin Mobile |
| Marke | Virgin Mobile |
| Posted | August 2004 |
| Geschäftsbereich | Mobilfunk, WAP |
| Ergebnis | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Werbeleiter | James Kydd |
| Etat-Planer | Tom Morton |
| Etat-Planer | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |
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