| Titel | Coucha Sutra |
| Agentur | Deutsch |
| Kampagne | Coucha Sutra |
| Werbende | DirecTV, Inc. |
| Marke | DirecTV |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 2 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Story | What is Coucha Sutra? Consider it Modern Man's Kama Sutra. |
| Philosophie | The Kama Sutra has been revolutionized by DIRECTV to depict the multitude of "positions" assumed in the most sensual and spiritual of places in our time...the couch. |
| Problem | The ancient Indian spiritual text, Kama Sutra, was composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior. |
| Ergebnis | A provocative new print ad "Coucha Sutra" is set to break in the 2009 Sports Illustrated Swimsuit Edition that will hit stands February 10th. |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Michael Kadin |
| Produktionsmanager | Joncea Stemmock |
| Projektmanager | Connie Godwin |
| Texter | Howard Hill |
| Art Director | Ryan McLaughlin |
| EVP, Chief Marketing Officer, DirecTV | Paul Guyardo |
| SVP, Advertising and PR, DirecTV | Jon Gieselman |
| Illustrator | AMI Creative |
| Media Director | Vonda LePage |
| Anzeigenmarketing | Darris Gringeri |
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