| Titel | The World's Largest Message in a Bottle |
| Agentur | TRY/Apt |
| Kampagne | The world's largest message in a bottle |
| Werbende | Cadbury Schweppes plc |
| Marke | Solo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 3 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Slogan | Soon to be world famous |
| Story | 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at solo.no. |
| Philosophie | Solo is a small Norwegian brand that wants to be world famous and make their fans in Norway proud. We belive that Solo is the best soft drink in the world, in our eyes.... |
| Problem | Solo is small. Coca-Cola and Fanta are big, Solo is dull. Fanta is cool and more exciting. Or? |
| Ergebnis | Early to say. The bottle is still drifting out in the Atlantic ocean. But the people of Norway (and many other places in the world) are following the project. And the number of fans on Facebook and Twitter is increasing dramatically. |
| Medientyp | Verkehrmittelwerbung |
| Länge | |
| Mehr Informationen | solo.no |
| Texter | Øystein Halvorsen |
| Texter | Bjørnar Buxrud |
| Art Director | Dennis Tönnkvist |
| Art Director | Karin Lund |
| Art Director | Martin Thorsen |
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