Titel | Tiny Billboards 1 |
Agentur | Deutsch |
Kampagne | Fun Shall Overcome - Sony Playstation |
Werbende | Sony Corporation of America |
Marke | Sony Playstation 3 |
Posted | August 2008 |
Produkt | Little Big Planet |
Geschäftsbereich | Videospielekonsolen |
Story | 1,000 tiny billboards sprout up for a big game release. For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York. |
Medientyp | Plakat |
Markt | Vereinigte Staaten von Amerika |
Chief Creative Officer | Eric Hirshberg |
Group Creative Director | Jason Elm |
Group Creative Director | Michael Bryce |
Designer | Jessica Talmadge |
Art Director | Bernie O'Dowd |