| Titel | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Agentur | VML (formerly WT) |
| Kampagne | Through Your Eyes |
| Werbende | INCUCAI |
| Marke | INCUCAI x Sony Music |
| Posted | Dezember 2020 |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Story | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Medientyp | Mobiles Werbung |
| Regional Chief Creative Officer | Dany Minaker |
| Regional Chief Creative Officer | Patán Tarazaga |
| Creative Director | juan ignacio calvo |
| Creative Director | juan ignacio calvo |
| Creative Director | Matias Martty |
| Texter | Nicolas De Michele |
| Creative Director | Matias Martty |
| Art Director | Francisco Cerutti |
| Designer | Federico Alfonso |
| Texter | Nicolas De Michele |
| Art Director | Francisco Cerutti |
| Produktionsleitung | Maite Orlievsky |
| Art Director | Francisco Cerutti |
| Designer | Federico Alfonso |
| Social Media Strategy | Gabriela Gardini |
| Designer | Federico Alfonso |
| Produktionsleitung | Maite Orlievsky |
| Etatdirektor | Carolina Graziano |
| Produktionsleitung | Maite Orlievsky |
| Social Media Strategy | Gabriela Gardini |
| Etatdirektor | Sofi Amestoy |
| Social Media Strategy | Gabriela Gardini |
| Etatdirektor | Carolina Graziano |
| Direktor Technologie | Mercedes Aizawa |
| Etatdirektor | Carolina Graziano |
| Etatdirektor | Sofi Amestoy |
| Technische Leitung | Javier Corra |
| Etatdirektor | Sofi Amestoy |
| Developer | Pablo Mendoza |
| Direktor Technologie | Mercedes Aizawa |
| Project Manager Lead | Bárbara Laffue |
| Direktor Technologie | Mercedes Aizawa |
| Technische Leitung | Javier Corra |
| Projektmanager | Julián Leonetti |
| Technische Leitung | Javier Corra |
| Developer | Pablo Mendoza |
| Qa Team | P. Lopez Reyes |
| Developer | Pablo Mendoza |
| Project Manager Lead | Bárbara Laffue |
| Qa Team | J. Laurito |
| Project Manager Lead | Bárbara Laffue |
| Projektmanager | Julián Leonetti |
| Communications Director | Roxana Fontana |
| Projektmanager | Julián Leonetti |
| Public Relations | Ale Routurou |
| Qa Team | P. Lopez Reyes |
| Qa Team | P. Lopez Reyes |
| Public Relations | Pablo Rabotnikof |
| Qa Team | J. Laurito |
| Qa Team | J. Laurito |
| Digital Marketing Director | Anibal Marquez |
| Communications Director | Roxana Fontana |
| Communications Director | Roxana Fontana |
| Geschäftsführer | Damian Amato |
| Public Relations | Ale Routurou |
| Public Relations | Ale Routurou |
| Geschäftsführer | Agustin Sarricchio |
| Public Relations | Pablo Rabotnikof |
| Public Relations | Pablo Rabotnikof |
| PR Agency | AdverPR |
| Digital Marketing Director | Anibal Marquez |
| Digital Marketing Director | Anibal Marquez |
| PR Director | Natalia Rodoni |
| Geschäftsführer | Damian Amato |
| Geschäftsführer | Damian Amato |
| PR Account Director | Silvina Caballero |
| Geschäftsführer | Agustin Sarricchio |
| Geschäftsführer | Agustin Sarricchio |
| Produktionsfirma | The Movement |
| PR Agency | AdverPR |
| PR Agency | AdverPR |
| Regisseur | Renderpanic |
| PR Director | Natalia Rodoni |
| PR Director | Natalia Rodoni |
| Regisseur | AGUSTIN ALBERDI |
| PR Account Director | Silvina Caballero |
| Executive Producer | Juan Manuel Cuervo |
| PR Account Director | Silvina Caballero |
| Filter Design | Tomas Tokkyto Posse |
| Produktionsfirma | The Movement |
| Produktionsfirma | The Movement |
| Social Media Agentur | Media Lab |
| Regisseur | Renderpanic |
| Regisseur | Renderpanic |
| Regisseur | AGUSTIN ALBERDI |
| Regisseur | AGUSTIN ALBERDI |
| Executive Producer | Juan Manuel Cuervo |
| Executive Producer | Juan Manuel Cuervo |
| Filter Design | Tomas Tokkyto Posse |
| Filter Design | Tomas Tokkyto Posse |
| Social Media Agentur | Media Lab |
| Social Media Agentur | Media Lab |
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ALLE SEHENThrough Your Eyes (Spanish)
- MARKE:
- INCUCAI x Sony Music
- AGENTUR:
- VML (formerly WT)
Through Your Eyes
- MARKE:
- INCUCAI x Sony Music
- AGENTUR:
- VML (formerly WT)