| Titel | Hunt the White Creme Egg |
| Agentur | elvis |
| Kampagne | Hunt the White Creme Egg |
| Werbende | Mondelez International |
| Marke | Creme Eggs |
| Posted | Juli 2020 |
| Geschäftsbereich | Schokolade |
| Philosophie | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
| Medientyp | Social Media |
| Länge | |
| Executive Creative Director | Neale Horrigan |
| Creative Director | Rob Griffiths |
| Creative Director | James Hudson |
| Strategy Director | Camilla Yates |
| Geschäftsführender Teilhaber | Caroline Davison |
| Senior Account Manager | Claire Smith |
| Design Director | Chris Dorn |
| Designer | Beth Stanbridge |
| Technische Leitung | Jason Garfield |
| Senior Motion Designer | Bene Tanser |
| Motion Designer | Joshua Rodrigues |
| Creative Producer | Alexander Warren |
| Brand Manager | Aislinn Campbell |
| Artworker | Danny Kerley |
| Sounddesigner | Michael Pachecho |
| Produzent | Julia Methold |
| PR Agency | Golin / Harris International |
| Medienagentur | Carat |
| Production Partner | Craft Films |
| Production Partner | EDC |
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