Titel | Kids Dreams |
Agentur | Grabarz & Partner |
Kampagne | Kids' Dreams |
Werbende | Volkswagen |
Marke | Volkswagen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 12 |
Geschäftsbereich | Autos |
Story | We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams. |
Story (Originalsprache) | Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety. |
Medientyp | Internet-Film |
Länge | |
Redaktionsbüro | Trim Editing |
Chief Creative Officer | Ralf Heuel |
Geschäftsführender Teilhaber | Reinhard Patzschke |
Group Creative Director | Tobias Ahrens |
Creative Director | Matthias Preuß |
Creative Director | Jakob Eckstein |
Kundenbetreuer | Angela Jäger |
Kundenbetreuer | Jan Isterling |
Kreative Strategie | Oliver Waldmann |
Produktionsfirma | Anorak Oslo |
Regisseur | Sebastian Strasser |
Direktor Fotografie | Jeremy Rouse |
Audio-Postproduktion | Studio Funk |
Sound Engineer | Christoph Weische |
Filmübertragung | The Mill London |
Cutter | Yvonne Stroemer |
Cutter | Paul Hardcastle |