| Titel | New Beetle Convertible Owner's Kit |
| Agentur | Arnold |
| Kampagne | New Beetle Convertible Owner's Kit |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Posted | März 2004 |
| Produkt | Beetle Convertible |
| Geschäftsbereich | Coupés & Kabrioletts |
| Slogan | Drivers wanted. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Executive Creative Director | Ron Lawner |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Alan Pafenbach |
| Werbeleiter | Karen Marderosian |
| Account Executive | Colleen McGee |
| Art Director | Adele Ellis |
| Texter | Susan Ebling Corbo |
| Produktionsmanager | Aidan Finnan |
| Zeichner | Rob Dunlavey |
| Zeichner | Adele Ellis |
| Art Producer | Amy Shaw |
| Creative Director | Chris Bradley |
| Agency Producer | Aidan Finnan |
| Agency Producer | Amy Shaw |
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