Executive Creative Director
at
Rodgers Townsend
St. Louis, Vereinigte Staaten von Amerika
| Titel | Jack |
| Agentur | Rodgers Townsend |
| Kampagne | The World According To - The New at&t |
| Werbende | AT&T Inc. |
| Marke | The New at&t |
| Posted | Mai 2006 |
| Produkt | TheNewATT.com - MP5 Network |
| Geschäftsbereich | Öffentliche Internet Service Providers (ISP) |
| Slogan | Your world. Delivered |
| Story | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
| Philosophie | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
| Problem | To reintroduce and refresh one the great American brands to the world. |
| Ergebnis | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Art Director | Luke Partridge |
| Creative Director | Michael McCormick |
| Texter | Michael McCormick |
| Executive Creative Director | Tom Hudder |
| Account Supervisor | Chris Hanley |
| Account Executive | Molly McLafferty |
| Fotograf | Jeff Minton |
| Druck-Produzent | Cheryl Sparks |
| Texter | Kay Cochran |
| Photoshop Artist | Evan Willnow |
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