Toyota Corolla Cross - "Skate Instructor"

Conill

Conill El Segundo, Vereinigte Staaten von Amerika

3445

Marke: Toyota Corolla Cross
Länder: Vereinigte Staaten von Amerika

Werbende: Toyota Motor Corporation

Titel	Skate Instructor
Agentur	Conill
Kampagne	Corolla Cross
Werbende	Toyota Motor Corporation
Marke	Toyota Corolla Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 1
Geschäftsbereich	Allradantrieb
Story	For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. A series of 15-second social and digital videos round-out the campaign: - “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. - “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song. - “Flowers” highlights the availability of all-wheel drive.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Vereinigte Staaten von Amerika
Mehr Informationen	www.conill.com
Executive Producer	Bryan Sweeney
Regisseur	Max Malkin
Chief Creative Officer	Gustavo Sarkis
VP, Director Of Production	Carlos Barciela
Executive Creative Director	Veronica Elizondo
Senior Integrated Producer	Holly Otto
Group Account Director	Patty Mira
Group Creative Director	Martin Donovan
Executive Producer	Ali Brown
Director Of Production	Tracy Hauser
Herstellungsleiter	Matt Wersinger
Associate Account Director	Kate Noble
Leitung Musik	Kristen Hosack
SVP, Chief Strategy Officer	Laura Semple
VP, Director Of Project Management	Sandy Mayer
Senior Digital & Innovation Producer	Kat Olschnegger
VP, Managing Director	Anabel Ordonez
Group Account Director	Carlene Rowe
Strategiedirektor	Alejandro Oszust
Senior Strategic Planner	Caroline Hayward
Stellvertretender Creative Director	Brian Abadia
Account Supervisor	Lissete Jimenez
Produktionsfirma	Prettybird