| Titel | Magic Shower Rooms |
| Agentur | J. Walter Thompson Asia Pacific |
| Kampagne | Magic Shower Rooms |
| Werbende | Unilever |
| Marke | Lux |
| Posted | September 2012 |
| Geschäftsbereich | Badezusätze, Duschgel |
| Story | In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. |
| Medientyp | Ambient |
| Kundenbetreuer | Kryse Ynieto |
| Cutter | Jeremiah Marcelo |
| Produzent | Bettina Feng |
| Art Director | David Haefflinger |
| Stellvertretender Creative Director | Karen Muck |
| Creative Director | Juhi Kalia |
| Executive Creative Director | Guan Hin Tay |
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