PS the Children - "The sickest Mannequin Challenge"

Naga DDB Malaysia

Naga DDB Malaysia Petaling Jaya, Malaysia

Awards

9120

Marke: PS the Children
Länder: Malaysia

Werbende: Naga DDB Malaysia

Titel	The sickest Mannequin Challenge
Brief	Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.
Agentur	Naga DDB Malaysia
Kampagne	the sickest Mannequin Challenge
Werbende	Naga DDB Malaysia
Marke	PS the Children
Posted	Januar 2017
Geschäftsbereich	Menschenrechte
Story	Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution. We highlight this issue by leveraging on the viral video trend – the mannequin challenge. The webfilm takes viewers on a tour of a brothel selling sex with children. It shows “clients” with helpless underage sex workers frozen in time. The key message of the video is to stop perpetrators in their tracks and to put child sexual exploitation at a standstill. The video led to an online petition at http://ngohub.asia/petition/ pushing for harsher laws for the prosecution of grooming, trafficking and sexual exploitations.
Medientyp	Interaktiv
Länge	158 seconds
Creative Director	Alex Wong
Texter	Candice Chhoa
Texter	Jeremy Yeoh
Art Director	Simon Yip
Art Director	Rachel Hoo
Regisseur	Soh Chia Lok
Filmproduzent/Produzent	Chow Chun Son
Filmproduzent/Produzent	Nadia See Hui Ci
Executive Creative Director	Alvin Teoh