Visit Florida - "VisitFlorida.com Redesign"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

11168

Marke: Visit Florida
Länder: Vereinigte Staaten von Amerika

Werbende: Visit Florida

Titel	VisitFlorida.com Redesign
Agentur	Publicis Sapient
Kampagne	VisitFlorida.com Redesign
Werbende	Visit Florida
Marke	Visit Florida
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 7
Geschäftsbereich	Bestimmungsörter (Länder und Plätze)
Story	The new homepage features responsive design, map functionality, expansive visual components and content breakdown. On July 16th 2014 the VISITFLORIDA.com Home Page redesign launched, featuring responsive design, new map functionality, expansive visual components and new content breakdown. Since the introduction of the new layout, performance improved for each of the set goals: Bounce Rate: 18% and 36% lower for desktop and tablet users respectively. Time spent on site: Up from 03:45 to 04:44, a minute longer of content consumption. More balanced and diversified distribution of site pages thanks to reposition of Search Bar to top navigation. Less activity of VISITFLORIDA.COM logo, indicating that users are not resorting back to the homepage as they browse through the site. Most importantly, travel guide downloads are up by 20%, a key measures of intent to travel to Florida.
Medientyp	Case Study
Länge	47 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
Executive Creative Director	Robert Kleman
Executive Creative Director	Matthew Atkatz
Creative Director	Jordan Lipton
Creative Director	Jason Levine
Art Director	Svetoslav Kraev
Strategy	Darren McColl
Strategy	Ivette Alonso
Strategy	Jane Arakelyan
Informationsarchitekt	Eddie Gomez
Informationsarchitekt	David Mahmarian
Informationsarchitekt	Steve Cucinotta
Business Consultant	Aditya Raju
Account Lead	Blake Torres
Account Lead	Gil Blattner
Technology Lead	Chandrima Roy
Technology Lead	Matt Dye
Projektmanager	Daissy Vicuna
Projektmanager	Ryan Enoch
Projektmanager	Brad Klabik
Projektmanager	Poulami Ghosh