Havaianas - "Havaianas Featuring Fortnite - Havaianas Summer Island"

Cheil Brazil

Cheil Brazil São Paulo, Brasilien

3207

Marke: Havaianas
Länder: Brasilien

Werbende: Alpargatas

Titel	Havaianas Featuring Fortnite - Havaianas Summer Island
Agentur	Cheil Brazil
Kampagne	Havaianas x Fortnite
Werbende	Alpargatas
Marke	Havaianas
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 4
Geschäftsbereich	Unisex Schuhe
Philosophie	Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. There will also be a special promotional event running on the 14th May, with players able to earn discounts on the flip-flops if they share in-game images from the special Havaianas island. Simply share your snaps of the island on social media using the hashtag #HavaianasFortniteDay and you’ll be rewarded.
Medientyp	Gaming
General Director	Tatiana Pacheco
Chief Creative Officer	Marcello Droopy
Chief Creative Officer	Claudio Lima
Planungsleiter	Paula Queiroz
Head of Gamiing	Douglas Santos
Gaming Specialist	Bernardo Pereira
Creative Director	Rafael Palermo
Creative Director	Guiga Giacomo
Texter	Rafael Palermo
Texter	Marcio Bittencourt
Art Director	Victor Pereira
Art Director	Thomaz Wellaussen
Art Director	Rafael Dias
Art Director	Giulia D'Andrea
Produktionsleitung	Regina Shnaider
Produzent Grafik	Luciano Carvalho
Motion	Renan Escribano
Attendance	Camila Paioli Cardoso
Attendance	Douglas Santos
Attendance	Bernardo Mendes
Translator	Sandra Leite
Projektmanager	Douglas Santos
3D Studio	Studio Nuts
3D Studio	Big Studios
Video	FortFlix
Designer	Alan Shinohara
Designer	Mateus Derponce
Fotograf	Leonardo Sang
Approval Client	Fernanda Romano
Approval Client	Maria Fernanda Albuquerque
Approval Client	Marina Ponzini
Approval Client	Martha Schubert