| Titel | Boat |
| Agentur | Wieden + Kennedy |
| Kampagne | Smell Like A Man |
| Werbende | Procter & Gamble |
| Marke | Old Spice |
| Posted | Juli 2010 |
| Geschäftsbereich | Badezusätze, Duschgel |
| Slogan | Smell Like A Man, Man. |
| Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Spezialeffekte | The Mill New York |
| Tonstudio | Stimmung |
| Produktionsfirma | Stimmung |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Texter | Eric Kallman |
| Texter | Craig Allen |
| Regisseur | Tom Kuntz |
| Produktionsfirma | Morton Jankel Zander (MJZ) |
| Etatdirektor | Diana Gonzalez |
| Agency Producer | Lindsay Reed |
| Agency Executive Producer | Ben Grylewicz |
| Redaktionsbüro | Rock Paper Scissors |
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