Titel | Motorcycle |
Agentur | Wieden + Kennedy |
Kampagne | Smell Like A Man |
Werbende | Procter & Gamble |
Marke | Old Spice |
Posted | Juli 2010 |
Geschäftsbereich | Badezusätze, Duschgel |
Slogan | Smell Like A Man, Man. |
Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
Medientyp | Presse & Publikationen |
Markt | Vereinigte Staaten von Amerika |
Creative Director | Jason Bagley |
Creative Director | Eric Baldwin |
Texter | Eric Kallman |
Texter | Craig Allen |
Fotograf | Danielle Levitt |