Titel | Xbox Design Lab Originals: The Fanchise Model |
Agentur | McCann London |
Kampagne | Microsoft |
Werbende | Microsoft |
Marke | Microsoft |
Posted | April 2018 |
Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
Story | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
Medientyp | Andere |
Länge | |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Regional Creative Director | Sanjiv Mistry |
Regional Creative Director | Jamie Mietz |
Art Director | Jacob Bjordal |
Texter | Jim Nilsson |
Leiter Strategie | Karen Crum |
Etat-Planer | Charlotte Walters |
EVP | Rob Smith |
Regional Business Director | Sailesh Jani |
Etatdirektor | Tom Oliver |
Kundenbetreuer | Lynne Carter |
Kundenbetreuer | Charlotte la Torre |
Account Executive | Sophie Grierson |
Account Executive | Alice Parker |
Projektmanager | Clare Mann |
Projektmanager | Mandy Wilson |
Projektmanager | Paul Gillespie |
Head of Design | Dan Howarth |
Designer | Gustavo Fernandes |
Designer | Sergio Lopez |
Filmproduzent/Produzent | Doris Tydeman |
Illustrator | FOREAL |
Cutter | Andrew Tusabe |
Druck-Produzent | Liam White |
Studio-Manager | Ellis Faint |
Artworker | Nick Cook |
Digitale Retuschierung | john martin |
Digitale Retuschierung | Rob McDonald |
Account Lead | David Smith |
Projektmanager | Craig Cameron |
Designer | Dan Miles |
Director of Communications | Jess Byatt |
Legal Expertise | HELLOWORLD |
Social Agency | Ayzenberg |
Filmproduzent/Produzent | Francisco Penedo |
Cutter | Paul Jenkinson |
Projektmanager | Anna Curtis |
Snr. Global Consumer Marketing Manager | Josh Munsee |