Titel | International Campaign for Bosch Home Appliances |
Agentur | BBDO Berlin |
Kampagne | Daily Life |
Werbende | Bosch |
Marke | Bosch |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
Geschäftsbereich | Haushaltsgeräte |
Story | The new VitaFresh refrigerators by Bosch Home Appliances will be promoted. Their innovative technology enables the vitamins found in vegetables, fruit and salad to be kept fresh three times longer |
Philosophie | The focus of the new campaign is Bosch’s overall brand benefit: “A little piece of mind for daily life at home.” Major and minor daily household challenges can be easily mastered with Bosch home appliances – always with perfect results. In the new campaign, a full range of Bosch Home Appliances product groups and innovations will be highlighted internationally across all media, in a manner geared toward the target group |
Medientyp | Fernsehen |
Länge | |
Geschäftsführer | Franzis Heusel |
Werbeleiter | Johannes Müller |
Werbeleiter | Kristin Domintean |
Werbeleiter | Steffi Geiler |
Produktionsfirma | Rabbicorn Media |
Regisseur | Shaun Severi |
Produzent | Alexander Husche |
Direktor Kreation | Ton Hollander |
Creative Director | Oskar Strauß |
Creative Director | Farid Baslam |
Agency Producer | Alexander Geier |
Direktor Kundenservice | Mark Andree |
Agentur | Plan.Net |