| Titel | Chamber Of Fear |
| Agentur | R/GA |
| Kampagne | Chamber Of Fear |
| Werbende | Nike |
| Marke | Nike |
| Posted | JunI 2005 |
| Produkt | Footwear |
| Geschäftsbereich | Sportschuhe |
| Story | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
| Medientyp | Interaktiv |
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | awards.web.rga.com/2005/chamber_of_fear_lj.html |
| Art Director | Chris Dowling |
| Texter | Jason Marks |
| Texter | Scott Tufts |
| Designer | Mikhail Gervits |
| Designer | Joseph Cartman |
| Technischer Direktor | Chuck Genco |
| Produzent | Matt Howell |
| Produzent | Shawn Natko |
| Regisseur | Todd Kovner |